A widely held, yet flawed, belief in business today is that winning still means being discoverable via a simple Google search. For the better part of two decades, the digital marketing playbook has been dominated by one primary objective: being discoverable via a simple Google…
We’ve always believed that retention isn’t luck. It’s engineered. Growth happens when behavioral science and data aren’t just layered into strategies but embedded at the core of how companies interact with their customers. Today, that belief takes a major leap forward. Together with Incubeta, RocketSource…
Stories of another artificial intelligence strategy splatter headlines almost daily. That’s because winning organizations aren’t just experimenting with artificial intelligence (AI) anymore. They’re orchestrating platforms for automation, predictive analytics, and streamlined processes. While it may seem like everyone has it all figured out, the reality…
In 2018, we crafted a post sharing what enterprise Data as a Service (DaaS) meant at the time and how it was helping organizations stay competitive. A lot has changed since that last post, yet enterprise DaaS has skyrocketed as companies lean into data initiatives…
Pablo Picasso famously said, “Colors, like features, follow the changes of the emotions.” Being able to master context and emotion is a necessary skill outside the world of art. In a business sense, qualitative data is the color that gets added to the black-and-white findings…
Crack open your inbox or News app on your phone, and you’ll likely see headlines promising insight about enterprise generative artificial intelligence this and artificial intelligence frameworks that. When you do, what’s your response? Some people we talk to lean back, preparing themselves for similar…
Much like the James Webb telescope has cracked open a whole new understanding of the universe we live in, data democratization is the clarifying tool that’s critically required to truly tap into the power of an organization’s constellation of North Star Metrics. Much like a telescope, plenty…
If you spend any time inside the enterprise world, chances are you’ve heard CX terms tossed around in articles, board meetings, or even around the proverbial water cooler. Terms like Party Data, X Analytics, or Conversational User Guidance might sound cool as they get bandied…
There’s been some buzz in the enterprise world around product-led growth (PLG) for enterprise. What’s previously been considered a strategy for startups is starting to infiltrate the Fortune 500 world, and enterprises had better take note. Strap on your seatbelt and keep your arms inside…
About eight years ago I wrote a post on the North Star Metric meaning and it really took off. By “took off” I mean that it soared up the page ranks and landed on the first page of Google, where it oscillated amongst the top…
Revenue Acceleration. Revenue Operations. RevOps. Revenue Ops Modeling. Revenue Acceleration Strategies. Revenue this. Revenue that. It’s all about getting more of the Benjamins and getting them faster, right? Well, maybe. Now, I know I am not your typical weekly blogger, but that’s not because I don’t…
Monetization Strategy. Innovation. Brand Relevancy. These words can inspire excitement, enthusiasm, and perhaps even some trepidation. On one hand, you might be excited about the possibilities of bringing in more revenue. On the other hand, however, you might worry about how you’ll make changes without…
Product-Market Fit — it’s the yearning of every founder and the mission of every product team. Why? Well, first in terms of securing funding, most investors and enterprise leaders demand that a team knows how to achieve it before they ever invest a dime into…
The term brand experience is on the minds and lips of many these days. Why? Because an increasing number of leaders are realizing that what worked 10 years ago isn’t working today. Something’s gotta give in terms of what organizations deliver to their customers, but…
Deploying machine learning models to predict an outcome across a business is no easy feat. That’s particularly true given that data science is an industry in which hype and promise are prevalent and machine learning — although a massive competitive differentiator if harnessed the right…
Ah, the good ol’ Customer Journey Mapping exercise. Is it still a method you can leverage to create incredible digital experiences, or has it become overused and shallow, feeling more like exaggerated fluff than substantive intelligence? The answer isn’t a simple one. It really depends…
There are necessary steps an organization must take to derive maximum value and growth via digital transformation initiatives and stay relevant in an increasingly innovative world. However, to extract meaningful value from digital infrastructure an organization must approach incremental growth by way of optimization and…
How do you uncover what’s really happening across your buyer’s journey? You dive head first into your customer journey analytics, right? But how do you know you’re getting the best insights to truly understand what your customers are thinking, feeling, saying and doing? That’s what we’ll…
One of the hottest sales tools today is the customer journey map which, believe it or not, hasn’t been around for that long. It wasn’t until recently — around the time that modern consumer behavior became more complex — that many companies started leveraging this…
We’re living in an age of easy accessibility to data and of unprecedented insights. Although promising, this age comes with its share of challenges. If you don’t have a customer journey analytics framework to support the overwhelming amount of information flowing in, you’re lost. Anyone…
Picture this: You oversee the Southeast region for a national retail chain and regularly tap into customer journey visualization tools to know what your buyer needs. A hurricane is about to hit the area you manage and you need to stock up on food before…
If you’ve purchased a device that connects to the Internet, you’ve already dabbled in the Internet of Things (IoT). Smartphones, smartwatches, and even smart doorbells have changed the very fabric of how we engage with the world around us. We’re in the midst of a…
If you asked me what the term Business Transformation meant 20 years ago, I would’ve given you a very different answer than what I’ll give you today. A couple of decades ago I would’ve happily woven a convincing fictional narrative filled with hypothetical business examples….
The thought of Data as a Service (DaaS) often conjures up images of complex algorithms and machine learning, but at RocketSource we think of making data sets accurate, easy to digest and actionable. That’s not an easy task. Our years of experience as a digital…
One of the hardest topics for executives to talk about is their company’s recession business strategy. Utter the word recession around a boardroom table and you’ll likely hear a collective groan. Conversations about the implications of a future economic downturn are usually approached begrudgingly and…
It’s quite possible that 200 years from now, people will look back and say it was right around the year 2000 when the world as we know it irreversibly changed. Not because of social media, autonomous vehicles, or the proliferation of mobile devices. As compelling…
When people talk about content marketing ROI, what they really want to know is, “Is content marketing worth our time and money?” For my money and my client’s money, the answer is a resounding yes. And since you’re reading this, you probably have a good…
The best strategists, the best innovators, and the best growth leaders have this one-two-three combo punch in common: Impeccable timing, flawless execution and sustainable momentum. It’s the perfect alignment of knowing what, when and how to strike. And nowhere is this more important and evident than…
I’m a total tennis junkie. I love the sport, the players, the strategy, the skill that goes into it, and everything else about it. Case in point: My brother and I wage tennis war four times per year in San Diego, Salt Lake City, St….
Do you remember the very first time you tried to sell something as part of your job? Unless you were a natural, it was probably difficult. Awkward, even. After all, sales is inherently a rough business—you’re asking potential customers to fork over a specific amount…
In my post about the customer journey funnel, we broke down the process of building a successful business by marketing to your customers from an end-to-end perspective and pointed out what components are missing from most sales and marketing funnels. We also touched on the…
Would you believe me if I told you that the idea of a sales and marketing funnel is well over a century old? I hope so, because it turns out that the AIDA sales funnel (Awareness, Interest, Desire, Action) was first developed and outlined in…