Employee Data Profile

An employee data profile tracks the internal experiences of employees. By knowing these experiences, teams can be operationalized at a higher level, and leaders can lift overall brand experiences for their top players.

So often, organizations focus on leveraging data to create better customer experiences, yet a critical piece of that puzzle lies within the organization. Initiatives carried out by team members directly impact the various experiences of customers they encounter in their day-to-day operations. Understanding those team members experiences is key to identifying where there are friction points in the business, along with the solutions to remedy those friction points.

Incorporating employee data profiles alongside customer data allows organizations to see the full scope of a business and how to shift elements to get to where you want it to go.

A Unified View of Employee Experience

An employee data profile collects data and feedback from employees inside the organization. This data and feedback allow teams to uncover issues within the current processes or platforms so that updates can be made to internal operations. Having an employee data profile to give a unified view of everything happening inside the employee experience makes it easier to understand how teams think and feel and what they’re saying and doing day-to-day.

This unified approach gives leadership the data needed to take a more empathetic approach to what’s happening inside the business. Leaders can use this asset to better understand what’s happening and why it’s happening through key motivational and behavioral data across the team. With that deeper understanding, executives, managers and directors are equipped to lift brand experiences starting from the inside and working out.

Employees Impact on Brand Experience

Employees are responsible for executing initiatives. Therefore, they play a critical role in customer experiences across all touchpoints. For brands to deliver exceptional experiences, the focus must start internally so that the employee experience can align with the customer experience. It’s that alignment that creates a longer-lasting impact while driving retention.

While it’s well known that customer retention is often improved through better experiences, few organizations focus close enough on retaining employees through improving the internal experience. In using an employee data profile to understand the key reasons for organizational success, leaders are better able to empathize with each employee and empower them to succeed.

Cultivating Vested Employees Via an Employee Data Profile

Vested employees aren’t just team members who align with the customer-facing brand story. Vested employees are those who permeate that emotional resonance with every customer interaction. Therefore, every team member must buy into the organization’s vision, and an employee data profile allows team members to do just that.

A vested workforce sees initiatives through to success by believing and emulating the core “why” of the business. This foundation for success equips brands to retain customers and a vested workforce.

When the HR department reaches out to attract new talent, leaders can group data by department and create more defined cohorts to identify which traits drive success across the organization.

VoC Data Collection Methodologies

Gaining Employee Buy-In

Getting employees to buy into the brand vision is crucial. Understanding the emotional and logical triggers to motivate employees to act helps build that buy-in and motivates teams to stay vested through each new initiative. As employees feel understood, they’re better able to know how their role impacts the larger business vision and how they deliver more value to the organization through their commitment to the role.

Elevating Customer Experiences

Employees to understand their role in the core vision of the company and believe in the power of the work they’re doing are more equipped to bring the organization as a whole to succeed. When team members can see the impact of their work, they tend to be more committed and more motivated to deliver exceptional experiences from ground-level product development to post-purchase customer support.

Reaching Deeper Insights

Employees are one of the key resources needed to identify gaps or friction in the customer experience. With their front-line insight, employees can surface strategic ideas to help drive the ultimate end-to-end experience of the brand.

Retaining a Vested Workforce

Having a workforce who is able and willing to execute the vision of a business is paramount. It’s this execution that allows teams to create valuable products and experiences collectively. When team members can feel the impact of their role, they become more vested and stay committed for longer to the organization.

Customer Experience (CX) Terms