What is
Customer Insights Map
A data-centric visual guide to how customers progress across their journey with an organization. A Customer Insights Mapping includes the following:
- Empathy mapping broken up across the various customer journey stages
- The various touchpoints along a buyer’s journey
- Employee and customer experience scores across each touchpoint
- The departments that contribute to each touchpoint
- The platforms used at each touchpoint
- Assets available to the organization
- Opportunities at each stage of the buyer’s journey
- Metrics and key performance indicators to monitor
- Path-to-purchase comparison models
Sign up for a LevelNext MasterClass Workshop on Modern Business Transformation to learn more about the nuances of Customer Insights Mapping.
How We Work
We become part of your team
Small, specialized teams with
our client as center partner.
The right mix of modern talent can span several specialized layers. In order to learn and absorb your nuances quickly and to gain competitive momentum, we collaborate early and often so that we can seamlessly blend our talent, processes and technology with yours.
Iterative, agile approach to
discovery, ideation and execution
We bring an agile CX-first methodology and skillset to help your team systematically and iteratively act on real-time quantitative and qualitative customer insights. What that means is that you’ll be able to more rapidly compete within those customer decision-making micro-moments.