Rocketsource Joins Forces With Incubeta

We’ve always believed that retention isn’t luck. It’s engineered. Growth happens when behavioral science and data aren’t just layered into strategies but embedded at the core of how companies interact with their customers. Today, that belief takes a major leap forward.

Together with Incubeta, RocketSource is pioneering a new era of human-centered AI in marketing.

RocketSource has linked arms with Incubeta, a global leader in performance-driven marketing. This acquisition brings together what we’ve each built: Incubeta’s scale and marketing performance engine with our proprietary frameworks, StoryVesting™ methodology, and consulting expertise rooted in behavioral science and AI transformation.

Friction Doesn’t Fix Itself

This acquisition matters. Marketing leaders are being asked to deliver results while simultaneously navigating one of the biggest shifts our industry has ever seen: the move from manual optimization to adaptive AI-driven ecosystems. Partnering with Incubeta allows us to accelerate impact for our clients in three critical ways.

• Human-centered AI at scale: By blending Incubeta’s marketing performance capabilities with our agentic AI-powered workflows, we can break down silos, personalize at depth, and move faster from insight to activation.
• Proven frameworks for transformation: Our StoryVesting™ methodology and proprietary models will help enterprises align around customer needs and unlock the true potential of AI-driven automation.
• Enterprise-grade data activation: Together, we will give marketing teams the ability to identify, activate, and measure the right audiences across complex datasets. With full-funnel attribution and predictive insights we can turn spend into measurable outcomes.

Operating With a Shared Vision

This move isn’t about keeping pace. It’s about outperforming. Incubeta’s leadership is clear. Their commitment to advancing AI maturity mirrors our own mission to connect human psychology with technological precision.

As Jonathan Greene, Co-Founder and CEO of RocketSource says:

As we integrate into the Incubeta team, RocketSource co-founders Jonathan Greene and Steven Kiger, along with our incredible team of consultants, are excited to continue serving our clients with the same dedication and sharp insights. Now we are better equipped to deliver even greater results with amplified capabilities and reach.

Behavior tells the truth. With Incubeta, we are doubling down on listening to that truth, designing systems without friction, and building the kind of marketing strategies that don’t just perform but transform.

Learn more about Incubeta