Behavioral Triggers

Behavioral Triggers are the emotional and logical catalysts that move people through the decision-making process. It’s a combinatory process of motivating factors that cause consumers to decide whether or not they engage with a brand and/or make a purchase. In understanding these triggers, organizations can better align products and services with the needs and wants of their customers.

By leveraging data-driven human-centered design and behavioral psychology, organizations are more equipped to create digital solutions and experiences that stick. Applying data to those behaviors creates strategic growth on the front end and sustainable and buildable loyalty post-purchase. Considering these behavioral triggers allows organizations to build powerful, effective brand experience initiatives and empowers businesses to stay relevant today.

Getting a 360º View of both Employees and Customers

Humans are not logical beings. While buyers use logic to make decisions, the emotions behind those logical thoughts truly drive their next steps.

Understanding the stimuli can help brands create alignment between the products and services they offer while simultaneously hitting on their customers’ emotional needs and wants. It’s this why that adds color to the 360-degree view of the customer.

Empathetic insights and behavioral triggers allow teams to tug on the buyer’s heartstrings. Through this data, leaders can analyze what people think, feel, say, and do at every level.

This radical approach allows organizations to leverage behavioral data to get predictable fuel and spur growth.

Drilling Down to the “Why” Via the StoryVesting Framework

Comparing emotional and logical triggers is no easy feat. Even harder is aligning the consumer’s complex behavioral triggers with the organizations why to build multiple experience layers that will align with the business’s core offering.

Many nuances go into how people decide to buy and the motivational triggers that inspire them to continue progressing. Through a transformation framework like StoryVesting, organizations can better understand these nuances while simultaneously aligning the people, processes and platforms to support the overall experience of the business.

Behavioral Triggers Across the Bow Tie Funnel

Behavioral insights are critical to elevating the end-to-end experience across the brand’s customer journey and through the bow tie funnel. By knowing what inspires a customer to take action, organizations can methodically, strategically and intentionally move customers from acquisition to conversion and then back to retention again.

Identifying micro-experiences and touchpoints along the customer journey lets teams know where to incorporate data from feedback loops. As a result, teams can continually optimize this experience and inspire their audience to take action based on data-driven insights and information.

Three Core Tenets that Stem from
Behavioral Triggers

Growth Levers

Growth levers are areas you can push and pull to move your business upward. The momentum behind pushing and pulling those levers prompts consumers to take action, moving the organization up the S Curve of Business. Behavioral triggers are one of those growth levers to push and pull to get results and build out an experiential strategy around areas with the biggest impact.

Retention Drivers

Retention drivers rely on behavioral triggers to continuously get a consumer to take action within the business across their lifetime with the organization. The emotional and cognitive attitudes fuel retention strategies over the long run, which ultimately allows organizations to increase the lifetime value (LTV) of the consumer.

Operational Efficiencies

Sophisticated data loops and lean, agile methodologies are key for organizations to operate more efficiently. By taking behavioral data into consideration and backing it up into a more modern process, teams can build operational efficiencies that address the core behavioral triggers of their audience. Those efficiencies allow teams to extract valuable insights and drive bigger results.

Customer Experience (CX) Terms