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Empowerment, Emotion,
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        Kimberly Crossland

        Content and Digital Experience Manager

        All About Kimberly

        Kimberly Crossland works tirelessly to uncover innovative ways to improve the digital experience. Though her work is mostly geared toward content, she works closely with everyone on the RocketSource team to engineer growth and ignite results — and she does this daily with a strong cup of coffee in hand.

        Kimberly's Posts

        Sharpening Your Approach to Customer Journey Analytics

        Sharpening Your Approach to Customer Journey Analytics

        Pairing a Business Transformation Framework and Customer Journey Map to Guide Your Sales Process

        Pairing a Business Transformation Framework and Customer Journey Map to Guide Your Sales Process

        Kimberly's SlideShares

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        Customer Experience (CX) Terms

        • 360 Degree View of the Customer
        • Brick-to-Click
        • Customer Experience Management (CEM/CXM)
        • Contact Strategy
        • Content Mapping
        • Customer Experience (CX)
        • Customer Friction
        • Customer Interactions / Transactions
        • Customer Insights Map
        • Customer Journey
        • Customer Journey Mapping
        • Customer Satisfaction
        • Data-Centric
        • Data-Driven
        • Data Looping
        • Data Monetization
        • Data Mapping
        • Diagnostic
        • Digital Engagement
        • Digital Transformation
        • Experience Management (XM)
        • Multi-channel and Omni channel
        • Moments of Truth
        • Net Promoter Score
        • Omni-Channel
        • Pain Points
        • Pathway to Purchase 
        • Predictive Analytics
        • Real-Time CX Data
        • Roadmap
        • Story Maps
        • StoryVesting
        • Technology (Tech) Stack
        • Touchpoint
        • User Experience (UX)
        • User Interface (UI)
        • Voice of the Customer (VoC)
        • Voice of the Employee (VoE)
        • Voice of the Institution (VoI)
        RocketSource, LLC

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