{"id":6200,"date":"2018-10-30T20:59:56","date_gmt":"2018-10-30T20:59:56","guid":{"rendered":"https:\/\/www.rocketsource.com\/?p=6200"},"modified":"2024-02-16T21:59:28","modified_gmt":"2024-02-16T21:59:28","slug":"customer-journey-visualization","status":"publish","type":"post","link":"https:\/\/www.rocketsource.com\/blog\/customer-journey-visualization\/","title":{"rendered":"The Next Evolution of Modern Customer Journey Visualization"},"content":{"rendered":"

Picture this: You oversee the Southeast region for a national retail chain and regularly tap into customer journey visualization tools to know what your buyer needs. A hurricane is about to hit the area you manage and you need to stock up on food before the storm arrives. Without any insights, you might assume customers in that area will flock to the stores to stock up on essentials like milk and eggs but you\u2019d be wrong. The data shows people in the target zone for a natural disaster opt for non-perishable items<\/a>, such as Pop-Tarts and liquor instead. That’s even if they shop at all. The reason? People are emotional creatures and consuming comfort food tends to help people feel better as the sky falls around them. Knowing this one insight lets you stock what people want, giving your customers a better experience with your brand.<\/p>\n

In Salt Lake City, we\u2019re fortunate to be immune from hurricanes, but that doesn\u2019t mean we\u2019re not fascinated by consumer behavior in just about all situations. We\u2019re the creative designers and UX\/UI specialists on the RocketSource team and it\u2019s our job to visualize both the company\u2019s message to our clients and the customer\u2019s journey to internal stakeholders. That internal visualization isn\u2019t as easy as it once was because today\u2019s modern consumer journey looks vastly different than what it did five years ago.

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Digital Transformation Has Fragmented the Modern Customer\u2019s Journey<\/h2>\n

It\u2019s fascinating to watch how society continues to evolve, specifically as today\u2019s ecosystem becomes more digital-centric. This video describing the micro-moments buyers encounter every day is a prime example of how reliant consumers have become on the Internet.<\/p>\n

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